Idea Feasibility
Pre-Seed SaaS Startup, India
From an unclear idea to an investor-ready business model with defensible economics and a coherent fundraising narrative.
overview
A technically strong SaaS idea struggled to gain investor traction due to weak revenue logic and misaligned assumptions. The engagement focused on validating feasibility, rebuilding unit economics from first principles, and aligning the pitch narrative with financial reality. The result was a clear, defensible model that enabled meaningful investor conversations.
Challenge
No defensible revenue logic
Market size overstated
Assumptions driven by optimism, not evidence
Pitch deck narrative did not align with numbers
Investors were not rejecting the idea.
They were rejecting the thinking.
Solution
Rebuilt the business model from first principles
Tightened the problem definition and buyer persona
Reworked TAM, SAM, SOM to a realistic, defendable range
Built unit economics that could survive investor questioning
Aligned pitch narrative strictly to financial logic
Result
Metric | Before | After |
|---|---|---|
Revenue Logic | Assumption-driven | Driver-based, Defensible |
Unit Economics | Unclear, Optimistic | Benchmarked and stress-tested |
Investor Readiness | Early Rejection | Qualified investor discussions |
