Financial Model & Valuation

Consumer D2C Brand, India

Turning early traction into a valuation investors could justify and support.

overview

Despite revenue momentum, the brand faced resistance during fundraising due to weak contribution margin clarity and optimistic valuation logic. The engagement involved restructuring financials at a channel and SKU level, introducing sensitivity scenarios, and anchoring valuation to market comparables. This shifted investor discussions from skepticism to structured evaluation.

Not sure if this is what you need? Let’s find out together.

Not sure if this is what you need? Let’s find out together.

Not sure if this is what you need? Let’s find out together.

ask a question

ask a question

ask a question

ask a question

Challenge

  • Weak contribution margin visibility

  • CAC understated and inconsistent across channels

  • Valuation based on brand perception, not economics

  • No sensitivity analysis to explain downside scenarios

Investors questioned capital efficiency and scalability.

Solution

  • Rebuilt the financial model with channel-wise CAC and retention

  • Introduced contribution margin clarity at SKU level

  • Created downside and base-case sensitivity scenarios

  • Anchored valuation using comparable D2C benchmarks

  • Reframed the narrative from growth-first to margin-aware growth

Result

Metric

Before

After

Contribution Margin

Blended, Unclear

SKU and Channel-level clarity

CAC Visibility

Underestimated

Channel-wise, validated

Valuation Logic

Perception-led

Comparable and model-backed

Let's Talk

Let's Talk

Let's Talk

<< Previous

Pre-Seed SaaS Startup, India

Next >>

B2B Services Startup, Middle East

When Decisions Matter

make your numbers and narrative investor-ready.

Get Started