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Introduction
If you understand unit economics, you understand your business.
If you don’t, you’re guessing.
Investors love founders who get unit economics, because it shows maturity, clarity, and business intelligence.
1. CAC: How Much It Costs to Get a Customer
If CAC is unclear, everything else collapses.
2. LTV: How Much a Customer Is Worth
LTV must be:
realistic
churn-adjusted
margin-adjusted
Not hopeful.
3. Payback Period
How fast do you recover CAC?
Investors LOVE:
< 6 months = excellent
6–12 months = acceptable
12 months = risky
4. Contribution Margin
If you lose money per customer, you’re not a startup, but a charity.
5. Scale Impact
Unit economics improve or worsen at scale.
If they worsen → investors walk away.
If they improve → you’re fundable.
FINAL MESSAGE
Unit economics aren’t “advanced.”
They are the foundation of a real business.
